Rules of Play Games Store,
Cardiff, Wales, United Kingdom [2016]
Storefront design | Pop-up Style Product Display
[ project unrealised ]
Brief - Retail Store brand awareness. Board games being the main product, the brief was to design and make the logo sync with customised prototypes for branding, advertisement and product display.
How - through the design and construction of display units for board games.
Proposed customised product display unit model, dually promoting the store logo 'Meeple Man' cut-out figure.
Proposed 'Game of the Day' brand identity concept display unit that can be twinned as a travelling Exhibition Stand.
Storefront design | Pop-up Style brand awareness Product Display cardboard prototypes
Location: Royal Arcade, Cardiff.
Proposed model concepts.
Initial brainstorming Mock-up model sketch visuals explore design placement possibilities instore.
Store floor plan brief hand sketch